Group 22 - Barbie™ Jammin' Jeep® Wrangler Power Wheels

Introduction

In 1959 Barbie was introduced. Launched by Mattel, one of the world’s largest toy company (Fortune 500), and it's popularity instantly increased. The depth to which the Barbie doll has been developed today is astonishing, with Barbie being the star in multiple books published by Random House and major motion pictures. Her biography has come to include her many accomplishments, which includes the ownership of a myriad of vehicles, from pink convertible corvettes to jeeps. In the case of the latter, Fisher-Price, with its line of Power Wheels ride-on toy cars, developed the Barbie Jammin’ Jeep in the 1990s. It was targeted toward young girls of age 3 and up, and had a maximum weight capacity of 130lbs. Features included two speeds forwards (2.5 and 5 miles-per-hour,) one speed in reverse, and a working FM radio, as well as Power-Lock brakes, (Fisher-Price, 2010).

About Us

Members of Group 22:

1. Elizabeth Thomas

2. Jonathan Varga-Szabo

3. Jong Yeol Lee

4. Paul Pamm

5. Thanusyan Jegatheswaran

Goal of Group 22 is to successfully complete the following Project Gates by dissecting, evaluating and improving the components of the Barbie Jammin' Jeep.

Project Gates

Gate 1: Preparation and Assessment

The first gate involves project planning. The group had to develop a plan to reverse engineer the Barbie Jammin' Jeep, and manage it's time according. Without any dissection, the product was analyzed to become familiar with it and create an overall successful outline to complete the gates. Within Gate 1, the sections below were developed:

• Work Proposal

• Management Proposal

• Initial Assessment

Gate 1

Gate 2: Excavation

Gate 2

References

[1] "Google Images" Barbie Jammin' Jeep. 09.30.2010 http://www.google.com/imgres?imgurl=http://www.rechargeonline.co.uk/3-6/Images/m3577-barbie-jammin-jeep/m3577-barbie-jammin-450a.jpg&imgrefurl=http://www.rechargeonline.co.uk/3-6/h7517_barbie_jammin_jeep.htm&h=392&w=480&sz=30&tbnid=8Bdw3uP_ZBoGLM:&tbnh=105&tbnw=129&prev=/images%3Fq%3Dbarbie%2Bjammin%2Bjeep&zoom=1&q=barbie+jammin+jeep&usg=__rfE84FsXHg7rzIDoFtpn3rucfQU=&sa=X&ei=h_-kTJTaKcWBlAfkkOmeCw&ved=0CDUQ9QEwBA

[2] "Fortune 500 List (2008)." Fortune. 2010.09.28. http://money.cnn.com/magazines/fortune/fortune500/2008/snapshots/272.html

[3] "Fisher-Price (2010)." Barbie Jammin Jeep Wrangler. 2010.09.28 http://www.fisher-price.com/us/powerwheels/product.aspx?pid=41836