Group 22 - Barbie™ Jammin' Jeep® Wrangler Power Wheels
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Revision as of 17:29, 30 September 2010
Contents |
Introduction
Mattel, considered the world’s largest toy company based on revenue (Fortune 500), launched the Barbie line of dolls in 1959. Developed by Ruth Handler, the Barbie doll was the product of a trip to Europe in which Handler noticed that most children’s dolls were supposed to be infants. Handler had seen her daughter playing with paper dolls, which characterized infants. Seeing a possible gap in the market, Handler suggested a mature female doll to her husband, Elliot, a co-founder of Mattel. Her husband was unimpressed and initially rejected the idea. However, during a trip to Germany, a doll, Bild Lilli, caught Handler’s eye. It showed an adult woman, with a background of ambition and glamour. She purchased three dolls, giving one to her daughter, and taking the other two back to Mattel. After reworking the doll, and naming it after Handler’s daughter, Barbara, the Barbie line of dolls was launched. The depth to which the Barbie doll has been developed today is astonishing, with Barbie being the star in multiple books published by Random House and major motion pictures. Her biography has come to include her many accomplishments, which includes the ownership of a myriad of vehicles, from pink convertible corvettes to jeeps. In the case of the latter, Fisher-Price, with its line of Power Wheels ride-on toy cars, developed the Barbie Jammin’ Jeep in the 1990s. It was targeted toward young girls of age 3 and up, and had a maximum weight capacity of 130lbs. Features included two speeds forwards (2.5 and 5 miles-per-hour,) one speed in reverse, and a working FM radio, as well as Power-Lock brakes, (Fisher-Price, 2010).
